ATB Financial launches Build Her Business campaign

EDMONTON – ATB Financial is supporting our province’s women entrepreneurs by launching the second annual Build Her Business crowdfunding campaign.

The campaign—launched on International Women’s Entrepreneurship Day—helps foster the talent of Alberta’s women entrepreneurs by providing access to funding, education, mentorship, as well as expert advice. It also gives Albertans a great chance to show their support for local Alberta entrepreneurs—and get rewarded in return.

The campaign helps foster the talent of Alberta's women entrepreneurs by providing access to funding, education, mentorship, as well as expert advice. Click To Tweet

“ATB is proud to support women entrepreneurs and encourage the growth of small businesses which are at the heart of our provincial economy,” said Curtis Stange, president and CEO of ATB Financial.

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We are committed to removing the barriers standing in the way of women.”

Curtis Stange, president and CEO of ATB

“We are committed to removing the barriers standing in the way of women entrepreneurs so Alberta—and Canada—can benefit from a stronger economy.”

ATB is looking at new ways to close the investment gap while helping women overcome other challenges in entrepreneurship,” said Shannon Pestun, director of women’s entrepreneurship at ATB Financial. “Crowdfunding is a viable source of financing to help women start and grow their businesses and, at ATB, we have the platforms and expertise to help them succeed.”

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Through BoostR, ATB’s virtual rewards-based crowdfunding platform, aspiring entrepreneurs can pitch ideas and get feedback. In exchange for financial support, crowd funders get a reward like a product, service or unique experience.

Through BoostR aspiring entrepreneurs can pitch ideas and get feedback. In exchange for financial support, crowd funders get a reward like a product, service or unique experience. Click To Tweet

Last year, 22 Build Her Business participants raised $250,000 and 86 per cent of them met their crowdfunding goals.

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Build Her Business is a great way to test the market, and validate your idea without taking on a ton of risk.

Aymie Rondeau, former participant and founder of The Curvy Shop

Build Her Business is a great way to test the market, and validate your idea without taking on a ton of risk,” said Aymie Rondeau, former participant and founder of The Curvy Shop. “I built friendships with people, we promoted each others’ businesses, and it was nice to have that support network of other people who understood what you were going through.”

Applications to ATB’s Build Her Business campaign are open now until January 31, 2020. To participate or find out more, visit us online.

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