Canada’s second 4DX auditorium – and Alberta’s first – opened in Calgary.
The exciting, multi-sensory experience debuted at Scotiabank Theatre Chinook with Universal Pictures’ action-packed film, Fast & Furious Presents: Hobbs & Shaw.
4DX’s advanced theatre technology enhances the onscreen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents. The result is one of the most innovative cinema formats in the industry, drawing fans into the action on the big screen.
“CJ 4DPLEX’s partnership with Cineplex has been instrumental in introducing our innovative 4DX and ScreenX technology to Canada and we are thrilled to continue our expansion with the opening of a second 4DX location at Scotiabank Theatre Chinook,” said JongRyul Kim, CEO of CJ 4DPLEX.
“Cineplex guests will love watching the latest in the Fast & Furious franchise in 4DX, where the driving and action sequences will be perfectly amplified by motion-synchronized seats and vibration.”
CJ 4DPLEX and Cineplex partnered in 2016 to open Canada’s first 4DX auditorium at Cineplex Cinemas Yonge-Dundas and VIP. Following a successful pilot, the Companies announced an expanded agreement in September 2018 that will bring the 4DX experience to as many as 13 additional Cineplex locations across the country over the coming years.
“Our 4DX auditorium in Toronto has been a hugely popular option for guests and we are so excited to introduce the experience to Calgary movie-lovers,” said Kevin Watts, Senior Vice President, Exhibition and Theatre Operations. “We operate one of the most innovative theatre circuits in the world and 4DX is a perfect example of our commitment to providing Canadians with access to the latest cinema technologies from around the globe.”
In addition to the 4DX experience, CJ 4DPLEX and Cineplex opened Canada’s first ScreenX auditorium at Cineplex Cinemas Queensway and VIP in Toronto, Ontario in December 2018. ScreenX is the world’s first multi-projection theatre technology that enables a 270-degree, panoramic movie-watching experience.
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theatres worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.
4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen.
Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video.
More than 660 Hollywood and local titles have been screened in 4DX. To date, more than 77,400 4DX seats operate in 664 auditoriums, spanning 65 countries.
ScreenX is the world’s first multi-projection theatre technology used within a theatre setting, marking it as the most visually immersive theatre experience of CJ 4DPLEX.
ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 235 screens in over 20 countries.
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