Lifestyle

Facebook launches creative music tools in Canada

TORONTO – Facebook and music share something special — they both bring people together and enable expression and community.

With the launch of music stickers on Facebook and Instagram Stories and other creative tools, Canadians now have new ways to express themselves, discover artists, and share music that matters to them.

These new experiences are made possible through new partnerships with music publishing societies and organizations, as well as labels and distributors in Canada. To ensure the music experience on Facebook and Instagram reflects the diversity of Canadian artists and interests, Facebook worked closely with a range of partners and artists and consulted with local experts.

One of the ways this comes to life is through the music people can search and share. They’ve created unique Canadian-specific themes, so when searching for a song to include in a personal video or Story, people across Canada will find a huge library of music by Canadian artists. This includes beloved icons, chart-topping artists, as well as indigenous artists like Snotty Nose Rez Kids and Francophone artists like Marie-Mai, in addition to millions of international songs.

Facebook Stories Music Sticker Flow (CNW Group/Facebook Canada)

“Music has no language, and platforms like Facebook and Instagram allows it to transcend boundaries,” said Marie-Mai, platinum-selling Quebec pop singer-songwriter. “The launch of these new music features enables me to connect more deeply with fans, build my brand reaching new audiences, and gives my music a platform to be heard around the world.”

“We are working to bring a voice to Indigenous experiences, to empower our youth, and to ensure greater representation in music here on Turtle Island (Canada) and around the world,”  said Yung Trybez and Young D of Indigenous hip hop duo, Snotty Nose Rez Kids.
“We’re excited to see Facebook and Instagram launch these new tools and provide a platform for us to better reach and connect with our fans.”

Music and Lyrics on Stories
People across Canada will now be able to add a song to their photos and videos on their Stories. Simply open the camera on Facebook or Instagram, or select a photo or video from your gallery, touch the sticker icon, add the Music sticker and search from a library of songs. If the song has lyrics, they will automatically pop up, and you can use the lyrics as a reference point to select the section of the song you’d like to include. Tap the lyrics to change the animation and text style, and move the lyrics around, rotate or resize it like you would a normal sticker.

Here’s more information about the new experiences launching today.

Music on your Facebook Profile
Now you can also add videos with music to a new music section on your Facebook Profile. In addition, you can pin songs at the top of your Profile so your friends can learn more about your musical taste. Songs fixed to your Profile will visually show the artist and the track. When your friends play a song on your Profile, they will be able to hear a clip on Facebook or tap through to listen to the complete track on a streaming platform. They can add the same song to their Profiles or click to visit the singer or band’s Page.

Music Questions Sticker in Instagram
The popular Instagram Stories questions sticker also now has music! Your friends can respond to your questions sticker with a song from the music library – and you can then share your favorites to your story. There are also new visual effects in the Music format on Stories that respond to beat and sound.

What’s to Come
Facebook is working with music partners around the world to bring these features to life in more countries.

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