Northern Alberta

Ritchie Bros. sells $82M of equipment in record-breaking Grande Prairie auction

Thousands of bidders from 53 countries register for online auction

GRANDE PRAIRIE – Last week Ritchie Bros. conducted its largest Grande Prairie auction ever, selling about 4,900 equipment items for more than $82 million (US $63 million)—surpassing the previous gross transaction value (GTV) record by 32 per cent.

A record 12,350+ online bidders from 53 countries registered for the Nov. 23 – 26, 2020, Grande Prairie event. Approximately 91 per cent of the equipment in the auction was purchased by Canadians, including 52 per cent purchased by Albertans, while international bidders from as far away as Mexico, Romania, and Taiwan purchased nine per cent. Due to COVID-19, the auction was conducted 100 per cent online.

“With 4,900+ items to sell, we set up our first-ever, four-day Grande Prairie auction and the results were record breaking,” said Terry Moon, regional sales manager, Ritchie Bros. “We saw strong pricing for the construction and transportation equipment in the auction, including 121 excavators sold for $19 million. At the end of the auction we had set new records for lots sold, number of bidders registered, and gross transaction value.”

Leading up to the auction, buyers flocked to the company’s website to check out the equipment selection. On, the Grande Prairie webpage received more than 582,000 unique page views, with 57,000 items added to customer personal watch lists.

“We also sold a large selection of pipeline equipment in this auction, including 80 pipelayers,” said Moon.

“One of these pipelayers, consigned by NTL Pipelines, was painted pink and sold for $245,000 in the auction. All proceeds from the sale of the pink pipelayer have been generously donated by NTL’s owner, John Neudorf, to a charity made in his late sister’s name: the Community Foundation of Northwest Alberta Eva Marie Fund. We are glad we could help.”

More than 375 owners consigned equipment to the Grande Prairie auction, including a complete dispersal for TalCan Oilfield Contracting.

“I certainly miss attending the auction in person and chatting with all my friends in the industry, but Ritchie Bros. sure has made buying and selling online easy,” said Taud Schall, owner of TalCan Oilfield Contracting.