News Provincial

Province helps farmers sell and market their products

Agriculture and Forestry Minister Devin Dreeshen introduces the new Made in Alberta, by Albertans label at the Millarville Farmers’ Market.

Agriculture and Forestry has developed a new Made in Alberta, by Albertans label that farmers and processors can use on their products. The label will help shoppers quickly identify food made in our province when choosing an item at their local farmers’ market or grocery store. Watch for the Made in Alberta, by Albertans label on Alberta products in the future.

“Alberta is known as a place that produces safe, high-quality food,” said Devin Dreeshen, Minister of Agriculture and Forestry.

“These days, people want to know where their food comes from, and this will make it a lot easier for them to choose food from Alberta. When you buy Alberta food, you are supporting another Alberta family. It keeps money in your community and in our province.”

Consultations with farmers, processors and consumers will be held this summer to finalize the proposed label and prepare rules for its use on different types of food products.

Food and beverage processing is one of the largest employers in our province’s manufacturing sector, with about 28,000 workers and record food manufacturing sales of $15.5 billion last year.

In Alberta, local food sales in direct-to-consumer channels (farmers’ markets and farm retail) have more than doubled since 2008 and exceeded $1.2 billion last year.